Mapping the Customer Experience Management Strategies for Customer Loyalty in Retail Hypermarket Jabodetabek
نویسندگان
چکیده
منابع مشابه
Customer Loyalty and Supplier Strategies for Quality Competition I: Customer Loyalty
We develop a model of the effect of service quality on customer loyalty. The model is designed to be roughly consistent with empirical findings regarding individual choice under uncertainty and yields closed-form expressions for short and long term measures of loyalty. In a companion paper [9] we use the expressions in operational models that are intended to help suppliers better understand how...
متن کاملCustomer Loyalty
The purpose of the research is to find out the impact of economic recession on customer loyalty to banks in the UK. This aim has been reached using methods of statistical analysis and through investigation of primary and secondary data. The methods of analysis that were implemented in the research included regression and correlation analysis of variance as well as chi-square tests. The data has...
متن کاملEmpirical Evaluation of Customer Loyalty in Malaysian Retail Outlets
Customer loyalty is one of the important approaches for retailers to improve competitive edge. Despite the importance of customer loyalty, some of the retail stores have lack on service quality, product quality, price strategy as well as customer satisfaction whereas needs a comprehensive work to explain how customers develop loyalty to a particular store. This study aims to evaluate the retail...
متن کاملinfluential factors of customer e-loyalty in iranian e-stores
گسترش سریع تکنولوژی و اینترنت مسیر شرکت ها را به نگهداری وفاداری مشتریان الکترونیکی معطوف کرده است. وفاداری مشتریان یک حوزه بسیار جالب برای شرکت ها می باشد و وفاداری مشتریان تاثیر مستقیم بر درآمد و سودزایی شرکتها دارد. با توجه به اهمیت وفاداری مشتری، ما به جستجوی سه مشکل اصلی تحقیق پرداختیم که آن ها مهمترین موانع برای حفظ حیات کسب و کارهای اینترنتی هستند که عبارت از تعویض های متعدد مشتری، هزینه...
15 صفحه اولذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: The Winners
سال: 2015
ISSN: 2541-2388,1412-1212
DOI: 10.21512/tw.v16i1.1539